When people hear your name, what comes to mind?

Your “buzz” is the impression or reputation you create through your actions, communication and behavior. It’s how instructors, coworkers and employers describe you, whether you realize it or not.

Your buzz can be positive, negative, or even limiting. The key is making sure it aligns with the image you want to present professionally.

Why It Matters

Your personal brand plays a major role in how others perceive your potential. A strong, intentional “buzz” can:

  • Reinforce your strengths and professionalism
  • Influence recommendations and opportunities
  • Help you stand out in academic and workplace settings

The goal is to ensure your actions consistently reflect the qualities you want others to see.

Shaping Your Professional Image

You already have a reputation, now it’s about refining it.

Start by identifying the qualities you want to be known for, then align your daily actions with those traits. Small, consistent behaviors shape how others describe you over time.

Put It Into Practice

Use this exercise to define and develop your “buzz”:

Step 1: Identify Your Current Buzz

Write down 2–3 words you think others would use to describe you. Be honest, this is your starting point.

Step 2: Define Your Desired Buzz

What do you want to be known for professionally? Choose 2–3 qualities that align with your goals (e.g., reliable, leader, adaptable).

Step 3: Observe Others

Think of people who already demonstrate those qualities.

Ask yourself:

  • What do they do consistently?
  • How do they act, communicate, or show up?

Step 4: Turn Qualities Into Actions

Break each quality into specific behaviors.

Example:

Reliable → shows up early, meets deadlines, communicates proactively

Step 5: Practice Daily

Incorporate those behaviors into your routine. Consistency is what builds your reputation over time.

Step 6: Check Your Progress

Ask instructors, supervisors, or peers how they would describe you. Use their feedback to adjust and refine your approach.

Putting It All Together

Your “buzz” is built through everyday actions, not just big moments. By being intentional about how you show up, you can shape a professional image that supports your goals and opens new opportunities.